My Apology & Methodology
I created SPIN from years of working with companies of every size, from small businesses to corporates, and from running my own.
I use it in every project to help businesses grow sustainably.
Story
We start with who you are: your values, your DNA and what makes you different, so you can stand out without competing.
Intention
We set clear goals, so you can focus on what truly matters
and know which methods will get you there.
People
We get to know your ideal clients with a human-centred approach: we look at them, talk with them and analyse the data.
Navigation
We connect the dots and turn the plan into reality: we break it down into clear steps, start implementing, look at the results
and adjust when needed.
What I do
I combine strategy, marketing and business relationships,
because lasting growth needs all three. Every business is different,
so I shape the work around your goals, your team and your budget,
and I bring in trusted specialists when the work needs them.
Our Service Portfolio
We conduct data driven evaluations that reveal hidden inefficiencies.
-
Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.
-
Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.
-
Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.
Four ways I help businesses grow,
tailored to what you need.
Marketing Strategy
We build a clear marketing strategy for your business, using my SPIN method. We define what makes you different, who your ideal clients are, what you want to achieve, and the steps that will get you there.
We review your data and what's worked so far,
so every choice is based on facts.
-
Five working sessions over four to six weeks
Your positioning and key message
Profiles of your ideal clients, based on your real client base
Clear goals for your marketing and business, in numbers
The channels, campaigns and partnerships that fit your audience
A month-by-month plan your team can start on straight away
MY SERVICESYour Outside Marketing Team
My team and I handle your marketing month by month.
I lead the work and bring in the right specialists,
such as designers, copywriters or advertising experts,
so you don't have to find or manage them yourself.
We work closely with you and your people,
as an extension of your own team.
-
Monthly planning and priorities, agreed with you
Campaigns and content across the right channels
Partnerships, events and introductions from my network
Coordination of your team and the specialists I bring in
Regular check-ins
A monthly review of results, with adjustments
Four ways I help businesses grow,
tailored to what you need.
Marketing Accelerator
-
Seven weeks of live online sessions
A small group of up to six people
Your complete 12-month marketing strategy
A sales funnel that fits your business
Templates and tools to keep going after the programme
Peer support and new connections
Your Outside Marketing Team
My team and I handle your marketing month by month. I lead the work and bring in the right specialists, such as designers, copywriters or advertising experts, so you don't have to find or manage them yourself. We work closely with you and your people, as an extension of your own team.
-
Monthly planning and priorities, agreed with you
Campaigns and content across the right channels
Partnerships, events and introductions from my network
Coordination of your team and the specialists I bring in
Regular check-ins
A monthly review of results, with adjustments
BASE Community & Conference
BASE is the community I started in 2019 for business owners
who want to grow sustainably. It brings together networking,
an active online community and a yearly conference in Amsterdam, where people connect, share knowledge and build partnerships.
It is also where I often find the right specialists for my clients' projects.
-
Regular networking, online and in person
Peer circles to learn from other business owners
The yearly BASE conference in Amsterdam
A community of 300+ business owners and specialists
MY SERVICESMarketing Strategy
We build a clear marketing strategy for your business, using my SPIN method. We define what makes you different, who your ideal clients are, what you want to achieve, and the steps that will get you there. We review your data and what's worked so far, so every choice is based on facts.
-
Five working sessions over four to six weeks
Your positioning and key message
Profiles of your ideal clients, based on your real client base
Clear goals for your marketing and business, in numbers
The channels, campaigns and partnerships that fit your audience
A month-by-month plan your team can start on straight away
A seven-week live programme for solopreneurs
and small teams of up to five people. In a small group of no more than six, you'll build your marketing strategy step by step, with my guidance and support from your peers.
The programme runs through SPIN Ideas.